This is a second part of the series; you can check the first part here.
26. Click to tweet
Creating content will not make any difference in digital marketing strategy; content is meant to be read by multiple people. However, by making it easy for readers to share content online, you improve your chances of spreading your content where it matters.
Twitter is popular for small text-based messages. Therefore, giving a direct Twitter sharing option for content pieces like the quote is a good content strategy.
27. Click to Share to Social Media
We have seen click to twitter functionality. Similarly, it can be extended to more social media platforms like Facebook, Linked In, etc.
28. Social Media Feed on Website
Showing social media feeds, fans or followers count ads social media proof to your content, website, or brand.
29. Social Media Sharing
The social media sharing option is an obvious starting to make pages and posts sharable. It will help if you give the easy option for readers to share the content. In CRO, it’s crucial to have the ability to experiment with placements; we give the option to display social media sharing buttons in different sizes and at different locations like
- Floating and sticky on left
- Floating and sticky on right
- above the content
- below content
30. Share this Article
Sometimes clients don’t want to have flashy social media buttons floating on pages and posts. Instead, to maintain their professional image or protect brand presentation on the website, they opt for a subtle social media sharing option.
31. Related Articles / Post
Once users/visitors are on your blog post, you would like them to read more. The analytics terms increase the number of pageview/sessions, which adds up in session time. These both are positive signals for Google spiders; it helps you with SEO. Additionally, giving users a list of related articles chosen by category, taxonomy, or manually improves the navigation experience.
32. Recommended Reading
“Related Articles/Posts” are auto-generated based on taxonomy or other filters, whereas you might want to showcase a list of recommended articles that are curated manually. It may look the same as a typically related article section but gives options to choose posts with a search bar or postIDs.
33. Post list based on rules
One of the most widely used sidebar widgets or related post listings is based on time; the latest posts are generally shown here. In addition, we create various rules to show blog items differently to entice users to check more content from recommendations.
Few rules can be categories as follows.
- Most Viewed
- Most Commented
- Most Read
- Most Shared
- Most Engaging etc
34. Editors Pick
By default, WordPress shows post lists based on time, category, tags, etc. We extend this functionality to manually search and choose blog posts to show in the list.
35. Trending Blog post/s on Top
You can put a trending blog item/s on top of the blog list; this puts it in front of more eyeballs. It can display in various forms like a list, Grid, Slider, Carousel, etc. Trending articles are selected based on criteria like most shared, most viewed, most commented, etc.
36. Custom Taxonomy
We create custom taxonomies (like categories and Tags) as per client requirements to group blog posts and custom post types. These can use used to categorize content further, e.g., Topics, Subjects, Genres, etc. For example, custom post types “Book” can be organized with custom taxonomy of “Subject.”
37. Subscription Option
Enterprise clients have multiple big departments; each department might want to run its own newsletter. We integrate Hubspot or similar subscriptions and CRM with WordPress to provide this and dozens of other services provided by the plugin.
38. Signup Box between blog Items
A blog is a good tool to capture leads. Generally, a signup box is placed on the sidebar. But it can be more effective when it is promoted in between blog lists. Then, depending upon blog index styling, it is displayed in a list or card format.
39. Search on Top
A content-heavy blog can use the search functionality on a blog index or single blog post. It gives users the option to search the entire blog content and improves the navigation experience.
40. List and Grid View
A dynamic blog index page template supports both list and grid types of display. A reader can choose the display method as per their liking on the front end.
41. Custom thumbnail for Videos
YouTube videos are easy to embed in WordPress, but embedded videos show YouTube branding, play control, etc., which may interfere with website branding or disturb blog styling. So, we create custom post types to add video posts with custom thumbnails and titles. Then, on click, the video opens in a modal.
42. Singular Author Archive Template
As per the company’s content strategy, one may like to promote a specific author. Therefore, we create a custom singular author archive page to display that author works prominently. This template is different from a common archive template.
43. Category Labels
One can promote a specific blog post or categories by styling them as labels with contract colors and subtle animations.
44. External Links vs Internal Links
We provide the “open link in a new tab” and “NoIndex” options for external links. Additionally, internal links open in the same window and get the Index meta tag.
45. Blog Post Format
We build templates for popular post formats like pages and posts and quotes, videos, images, etc. Custom post formats can be also be created as per client requirements. Different types of post formats can be displayed in a common blog feed or index.
46. Learning Paths
A blog post can be organized with categories and subcategories so that posts are divided based on learning stages. E.g., a different set of posts is designated for the beginner level, and the rest are divided into the intermediate and expert levels.
Such learning paths are good content organization strategy; it gives structure to the content and shows a reading road map to readers.
47. Category Colors
If each blog category represents a big and distinct content structure, different colors can be used to present it uniquely.
48. Category on Hover
Styling more than a dozen blog categories in the sidebar is difficult; it doesn’t go with the overall styling most of the time. So we create a category section that gets activated on hover and hides if the focus is removed from the section.
49. Back to Blog
Simple tweaks like adding a “Back to Blog” button improves user experience. For example, instead of going to the main menu and click the blog page link, a reader can click this button on a single post itself to go back to the main / archive blog page.
50. Tabs in Sidebar
Blog or page sidebars can be primary real estate; more content can be added in the limited space by adding tabs. Generally, a section with 2 tabs fits well in the sidebar.