Every website needs hosting, and choosing one can become a crucial decision. It’s not just about prices and uptimes; the most important question is what types of resources, functionalities, and controls are needed for your website to run smoothly, deliver your brand message and value proposition to your customers.
In simple words, a resume site, personal blog need a different set of resources than a full-fledged WooCommerce store with online payment options. In the second scenario, every second count, every abandoned visitor costs to your business.
Here is the list of important factors we, Vikreed Solutions, consider before suggesting a hosting partner for clients. We have experience hosting websites on shared hosting to AWS, GCP, Digital Ocean, etc.
If budget is the constraint and the client is flexible on security and control, then a typical shared WordPress hosting is a good option. Shared hosting is better for a typical website with no special business requirements or heavy transactions.
Online stores or websites that have higher web traffic or expect intermittent surges need to invest in a better hosting solution. Kinsta and WPEngine are costlier options but they provide a hosting package that is reliable, lays the foundation for performance. These providers handle sudden surges in traffic with load balancing and dynamic resource allocation.
Most managed, shared WordPress hosting plans come as a bundle of a domain, managed hosting, SSL, DNS, basic security scans, and backend access. Buying these resources in bundle from a single vendor is a good deal especially when you are setting up a brand new website.
To cut the competition, most of these managed hosting offers discounted pricing for new accounts. You also get handsome offers if you buy it for longer terms of 2 to 3 years. You should check the renewal pricing; after your initial terms, they mostly charge their regular pricing.
Ease of Use
If you are not a tech person or do not have an employee with web administrators skills, then managed host is a better option. They offer an easy and friendly interface to manage administrative tasks.
Select hosting providers that offer cPanel. It provides a simple dashboard to manage databases, FTP, and files, etc.
Expected concurrent users and traffic
If you expect growing web traffic or spikes, then a typical shared hosting instance may not suffice. You will need control to manage resource allocation, web server, database to handle the surge in demand.
There are different ways to handle web traffic surge like horizontal scaling, vertical scaling, load balancing, etc. Kinsta and WPengine offer auto-scaling functionality for websites that expect growing and volatile web traffic. They provide auto-scaling as a managed service, so you don’t need to set up or handle it independently.
If you need better control over auto-scaling, advanced hosting providers like AWS and GCP are the best options. But these setups need high technical and domain knowledge.
Always choose the server location close to your visitors. The lesser the geographic distance, the lesser will be the latency, and better page load performance. Unfortunately, most of the shared hosting providers may not reveal their server locations.
This is not a major issue for websites based in the US, UK, etc., as most hosting providers have their hosting architecture in their respective countries.
If an international client does not have a server available close to their visitors, they can opt for CDNs.
Dynamic resource allocation and control
If your website demands higher performance and has the respective technical capacity, you should choose hosting providers like AWS, Google, Digital Ocean, Linode, etc. They allow you to configure your web server, database, etc., to match the resource demand.
Hosting providers offer different types of support, e.g., email, chat, call, or just community and forums. Unfortunately, a few of those don’t have a good reputation for customer support. Compare offered support channels and response times across business criticality of your website.
Technical factors to consider
- TTFB / Speed
- Nodes allowed
- SMTP Support
Here is a list of few technical points that one needs to consider while choosing a hosting partner.
As discussed earlier, this can be a quick and easy decision for some clients and tricky for others. We work with clients, analyze given parameters, scenarios and suggest the best hosting partner.
Here is a list of hosting providers recommended by WordPress: